How UKTV Uses Data to Fuel Brand Loyalty through Fandom | Erina Jones, UKTV
Update: 2025-09-08
Description
For TV broadcasters, social marketing has to do more than just educate or entertain – it has to convince audiences to get *off* their phones and sit down to watch. Sharing the solution to that challenge is Erina Jones, director of social media and social AVOD at UKTV, part of the award-winning BBC Studios. Erina delves into why consolidating UKTV’s owned channels made for a stronger brand, the secret to a perfect TV show cutdown for social, and how data helps the team convert passionate communities into loyal brand fans.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
Comments
In Channel
![SOCIAL IN SIX [098]](https://s3.castbox.fm/24/e9/59/97c63d3ad0c92c3577d5371d2a33fe69ee_scaled_v1_400.jpg "SOCIAL IN SIX [098]")
![SOCIAL IN SIX [093]](https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/9d/5e/b5/9d5eb528-3fce-61a0-b365-5a2c5e8a4bb0/mza_12795422020045301793.jpg/400x400bb.jpg "SOCIAL IN SIX [093]")
Download from Google Play
Download from App Store
United States00:00
00:00
x
